Ad rates

Ad rates McGill University

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McGill News
ALUMNI QUARTERLY - winter 2008
McGill News cover

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Ad rates



Black and White (per advertisement)
One issue Two issues
1 page $3,250 $2,950
2/3 page $2,450 $2,275
1/2 page $1,825 $1,675
1/3 page $1,265 $1,175
1/6 page $725 $665
Business card

$425 N/A
Two colours (per advertisement)
One issue Two issues
1 page $3,565 $3,450
2/3 page $2,700 $2,500
1/2 page $2,150 $2,000
1/3 page $1,715 $1,575
1/6 page $805 $725
Four colours (per advertisement)
One issue Two issues
1 page $4,000 $3,850
2/3 page $3,200 $3,000
1/2 page $2,850 $2,600
1/3 page $2,300 $2,125
1/6 page $1,050 $940
Covers (four colours) (per advertisement)
One issue Two issues
Inside front $4,350 $4,200
Inside back $4,250 $4,100
Outside back $5,000 $4,785

Note: All prices subject to a 15% increase if advertising agent fees are applicable.

General information

Trim size: 50.5 picas (8 3/8") x 65.5 picas (10 7/8")
Live area: 42 picas (7") x 57 picas (9 1/2")
Line screen: 150 lines per inch
Column width: 15 picas (2 1/2") 2 col. page
13.5 picas (2 1/4") 3 col. page


Mechanical data
Description Width Height
Full page 42 picas (7") 57.5 picas (9 1/2")
Full page bleed 52 picas (8 5/8") 67 picas (11 1/8")
2/3 Vertical 28 picas (4 5/8") 55 picas (9 1/8")
2/3 Horizontal 42 picas (7") 37 picas (6 1/8")
1/3 Vertical 13.5 picas (2 1/4") 55 picas (9 1/8")
1/3 Horizontal 42 picas (7") 17 picas (2 13/16")
1/3 Square 28 picas (4 5/8") 27 picas (4 1/2")
1/2 Horizontal 42 picas (7") 27 picas (4 1/2")
1/6 Vertical 13.5 picas (2 1/4") 27 picas (4 1/2")
1/6 Horizontal 28 picas (4 5/8") 13 picas (2 1/8")


Mechanical Requirements

Ads can be supplied on final negative films with standard central cross marks on 4 sides of the page along with a colour proof (matchprint or colourkey) made from the films supplied.

If the ad is built in Quark Xpress it can also be supplied on a cd. This should include appropriate trapping, fonts, photos, logos (eps/tiffs, etc.) and all colour edited in CMYK. In this case the ad can be placed directly into the McGill News document without any film required. A pdf can be sent for proofing.

If an ad is created and saved for MacIntosh, then scans will be output by McGill News' printer and charged to the client. In this case the ad can be built in Quark Xpress, Illustrator or FreeHand.

Copy Requirements

Rates are based on camera-ready material provided by the client. Additional charges will be made for all layout and composition work.

Process: Heat-set Web Offset.
Halftone screen: B/W 120, 4 colour 133.

For colour: Colour-corrected screened negatives emulsion down right reading plus proofs with colour bars.

Production Schedule

Publication date Reservation date Material deadline Circulation
Spring/Summer
May 15
February 8 February 22 185,000
Fall/Winter
November 15
September 7 October 5 185,000

For more information, contact:
Christina Barile
Phone: 514-398-6043
DAR Communications
Les Cours Mont-Royal, Suite 924
Montreal, QC H3G 3L8


(Updated August 10, 2009)

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