Once viewed as a vanity platform for exhibitionists and hacks, blogging has become serious business: corporate communications professionals, small business marketeers, and fundraisers for non‑profit organizations, as well as citizen media advocates, aspiring novelists, and hobbyists have all discovered the power of the blog.
This eight-week course provides an opportunity for writers to explore blogging in a workshop setting. It is intended for writers who are already blogging or are seriously committed to starting a blog. The course will provide a structure in which participants develop a disciplined approach to blogging and to improving their communications, marketing, and branding skills through guided critique, peer feedback, and participation in a simulated social media-based community.
Start Date: TBA
End Date: TBA
Time: 6:00 p.m. - 9:00 p.m.
Duration: 8 weeks
Fee: $395 plus applicable taxes
- develop a deep understanding of the blog form and the challenges and opportunities it provides for rich and engaging written communication
- improve written communication skills through disciplined practice
- develop the ability to give and receive productive critical feedback
- clarify objectives as a blog writer
- produce six polished blog posts
- a brief history of the emergence of the blog and its rapid adoption as a forum for personal and professional communications
- the benefits of a writing regimen
- the benefits of peer review and exchange
- developing your online blogging voice and personal brand
Who Should Attend
This course is intended for writers who are already blogging or are seriously committed to starting a blog:
- corporate communications professionals
- small business marketeers
- fundraisers for non-profit organizations
- citizen media advocates
Nancy A. Locke is a freelance writer, translator, editor, educator, and public speaker who works in both the print and digital domains. She has provided copy on a range of topics for a content provider to the traditional press, specialized trade publications, blogs, and commercial websites. Since 2011, she has maintained a personal blog that currently contains 196 posts and has garnered nearly 65,000 visits.
Nancy also teaches entrepreneurship for translators at the Université de Montréal, translates and adapts web content, and collaborates with clients to develop their content and social media strategies.
All cancellation requests must be made in writing on-line: click here to cancel. Please note that you will be required to quote your registration reference number.
If you cannot attend the course but wish to send someone in your place you must make a request for the substitution in writing to mwc [at] mcgill [dot] ca.
The following cancellation policy applies:
Up to 14 days prior to the start date: Full refund
Up to 7 days prior to the start date: Refund minus $100 cancellation fee
Within 7 days prior to the start date: No refund; however, the instructor may allow you to attend specific classes.
If no notice is given prior to the start of the course and you fail to attend, you will be liable for the full course fee.
The MWC reserves the right to cancel this course up to 5 days prior to the event.
E-mail: mwc [at] mcgill [dot] ca