During the Writing for Digital Media course, the McGill Writing Centre (MWC) will bring together students, faculty, and industry insiders in the fields of web design and consultation, social media strategy and networking, and marketing and communications for a roundtable discussion on the rapidly evolving world of social media. What role do social media play in marketing and public relations strategy? What impact do social media have on content authoring? What skills do writers need to enter this important market and benefit from these critical communication and collaboration platforms? To blog or not to blog?
Facilitated by Nancy A. Locke, who teaches the MWC’s course on Writing for Digital Media, this event provides an opportunity for participants to gain insight into how design, communication, and marketing principles shape our social media encounters, and to raise questions about the role of social media in our private and public lives.
Time: 6:00 p.m. – 9:00 p.m.
Fee: $59 plus applicable taxes
Melissa Agnes, president of Melissa Agnes Crisis Management, is a specialist in crisis response prevention, planning, and training in the digital age. She has helped leading organizations prevent, detect, and manage a vast array of viral crises and issues. Her first-hand experience includes working with a wide range of organizations in both the public and private sectors. Melissa is the editor of an acclaimed daily blog and has published numerous articles and white papers in trade publications including the Non-Profit Digest, the Public Relations Society of America(PRSA), and Communication World (IABC).
Mila Araujo is a social business strategist with a background in management, public relations, non-profit, and events. Focused on leadership, branding, employee engagement, non-profit, and social media policy, she is often cited and speaks at events in the US and Canada, contributes to top Internet sites, including Social Media Today, Business 2 Community, 12most, Grow, and The Online Safehouse, and maintains her own blog, Perspectives. She is currently writing a book on social media policy.
Micheline Bourque, Marketing sur mesure, has been a marketing consultant for many years. She gets a big thrill helping businesses understand the social web and move towards social media integration. She provides strategic advice, training and coaching to those who want to go forward. She is very interested in all issues that pertain to privacy and the very public sphere of social media. A dynamic and valued speaker, Micheline frequently addresses these issues as well as the benefits of being social as a business. She also is an experienced focus group moderator.
Nancy A. Locke (moderator) is a published writer, translator, and university instructor. She is also an enthusiastic blogger, active on several social media platforms, and concerned about the far-reaching impacts of social media.
Craig Silverman, an award-winning journalist, writer, and adjunct faculty member at the Poynter Institute, is Director of Content at Spundge, a “collaborative and intelligent content platform.” In 2009, Craig's book Mafiaboy: How I Cracked the Internet and Why It’s Still Broken won the Arthur Ellis Award for Canadian non-fiction crime book of the year. His book Regret the Error: How Media Mistakes Pollute the Press and Imperil Free Speech won the 2008 Arthur Rowse Award for Press Criticism (book) from the National Press Club in Washington, D.C.
Gordana Stok is a B2B communications professional with end-to-end, content strategy, and development experience spanning marketing, sales, and support. During her 20-year career, Gordana has had the privilege to work with many start-up, mid-size, and large enterprise companies–both as a marketing communications manager and as an independent consultant. Her responsibilities have consistently included crafting relevant, engaging, and persuasive content targeted at B2B buyers, C-level executives, and end-customers across a wide range of industries, including information technology, financial services, government, education, pharmaceuticals, and recruitment.
All cancellation requests must be made in writing on-line: click here to cancel. Please note that you will be required to quote your registration reference number.
If you cannot attend the course but wish to send someone in your place, you must make a request for the substitution in writing to mwc [at] mcgill [dot] ca.
The following cancellation policy applies:
Up to 7 days prior to the start date: Full refund
Within 7 days of the start date: No refund
If no notice is given prior to the start of the event and you fail to attend, you will be liable for the full fee.
The MWC reserves the right to cancel this event up to 5 days prior to the start date.
E-mail address: mwc [at] mcgill [dot] ca