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Business Writing II: Professional Writing in Business

The ability to communicate effectively in writing is a highly prized professional skill:  it plays a key role in successful business planning, strategizing, and development; facilitates productive relations with internal and external stakeholders; and contributes significantly to the preservation of the organization's professional image and reputation.  This course provides an opportunity for current and future professionals to develop and practice the high-level written communication skills needed to enter and succeed in the professional workplace.

In "Professional Writing in Business," you will draft key business documents—including reports, plans and proposals—for senior managers and other colleagues, clients, business owners, business partners, and investors.  You will also engage in several in-class activities that focus on realistic business communication situations and allow for discussion and debate with your peers.  Grammar and mechanics will also be covered, along with techniques for honing your style and developing self-editing skills.  These assignments and activities will enable you to create professional and influential business documents using communication strategies to inform, persuade, and motivate others.

Start Date: Fall 2014
End Date: Fall 2014
Time: TBA
Duration: TBA
Location: TBA
Course Fee: TBA

Registration will open soon.
Contact for registration or more information.


Objectives

  • write effective business documents tailored to specific purposes, audiences, and contexts
  • prepare a variety of business documents (including proposals, business plans, and reports) using appropriate headings, layout, and format
  • use resources to research and compile data for written documents
  • write routine and non-routine business messages that meet readers' informational needs
  • learn how to build goodwill by using direct and indirect written communication strategies
  • communicate strategically in a variety of business situations: create and apply written communication strategies to inform, persuade, and motivate others
  • provide rational support for your claims or arguments, and judiciously evaluate the persuasive techniques used by others
  • collaborate productively with others to write and edit documents
  • use correct grammar, punctuation, and mechanics

Outline

  • analysing your audience
  • choosing channels and designing documents
  • the writing process: planning, composing, and revising
  • planning and composing business proposals, plans, and formal and informal reports
  • using graphics for impact and clarity
  • writing in teams
  • building goodwill to achieve your (and your organization’s) goal
  • controlling and clarifying your message: grammar, mechanics, self-editing

Who Should Attend

  • Supervisors, managers, and executives in all sectors:  business, industry, government, and not-for-profit

Lecturer

Judith Ainsworth has taught Business Communication courses for over 15 years at English- and French-speaking universities and in the corporate world.  Corporate clients include Bombardier Aerospace and Michelin.  She is a member of the Association for Business Communication (ABC), the Canadian Association of Applied Linguistics, and the Canadian Educational Researchers’ Association.  She regularly presents papers at international and regional ABC conventions, and her articles on intercultural and international business communication and business communication pedagogy have appeared in Business Communication Quarterly, Global Business Languages, and the Journal of Language for International Business.


Cancellation Policy

All cancellation requests must be made in writing on-line: click here to cancel. Please note that you will be required to quote your registration reference number.

If you cannot attend the course but wish to send someone in your place you must make a request for the substitution in writing to mwc [at] mcgill [dot] ca.

The following cancellation policy applies:

Up to 14 days prior to the start date: Full refund
Up to 7 days prior to the start date: Refund minus $100 cancellation fee
Within 7 days prior to the start date: No refund

If no notice is given prior to the start of the course and you fail to attend, you will be liable for the full course fee.

The MWC reserves the right to cancel this course up to 5 days prior to the event.


Contact Information

Telephone:  514-398-7109
Email: mwc [at] mcgill [dot] ca