The Media Observatory brings together academics, students and journalists interested in mass media in Canada. It provides a forum to discuss and analyze issues of mutual concern, and more particularly examines the roles, responsibilities and impact of media in Canada's policy processes.

The Observatory's main goal is to encourage the quantitative study of mass media content in Canada. Towards that end, the Observatory provides training in content analysis for graduate students, and gathers and disseminates data on media content. Recent research, as well as raw data, is available through this website.

The Observatory is housed at the McGill Institute for the Study of Canada, and funded through the McGill-Max Bell Strategic Initiative, with additional funding from the Donner Canada Foundation.

For information on Lexicoder, automated content analysis software developed at the Media Observatory, click here.

Research Team
Stuart Soroka, Associate Professor in Political Science and William Dawson Scholar, McGill University, and Director of the Canadian Opinion Research Archive, Queen's University.
Antonia Maioni, Associate Professor in Political Science and William Dawson Scholar, Director of the McGill Institute for the Study of Canada, McGill University.
Blake Andrew, Media Observatory Donner PhD Fellow, 2006-9.
Marc Andre Bodet, Media Observatory PhD Fellow, 2006-9.
Sheena Bell, Media Observatory MA Fellow, 2008-9.

Past Research Team Members
Stephen Farnsworth, Associate Professor in Political Science, George Mason University and visiting Fulbright Scholar at the McGill Institute for the Study of Canada, 2007-8.
Maialene Boutin-Wilkins, Media Observatory MA Fellow, 2005-6.
Lori Young, Media Observatory MA Fellow, 2006-8.