Communications

Welcome to Macdonald Communications!

The focus of our work is to share your news and stories with the communities we serve in order to highlight and promote the innovative work which is being undertaken by the Faculty’s staff and students. Over the years, some of our most interesting stories have come from members of our community.

You are our best source of information! Do not hesitate to communications [dot] macdonald [at] mcgill [dot] ca (contact us) if you have a question or a story that needs to be told, whether it be related to your research, teaching, special projects or outreach activities.

Kathy MacLean
Manager, Planning and Communications                                  
McGill University, Macdonald Campus

Office: (514) 398-8636
Cell: (514) 923-8636
Kathy [dot] maclean [at] mcgill [dot] ca (Email)

Helen Cohen Rimmer
Web Manager (FAES website)

Office: (514) 398-7536
Hcrphoto [dot] macdonald [at] mcgill [dot] ca (Email)


Getting your news out there

Your work is of interest to us and to the communities we serve but we know that getting your news out to these communities can be challenging. This guide has been prepared to help you navigate through the our communication network. If you have a question that is not answered on this flowchart, please feel free to contact us.

A communications how-to for Faculty and Staff
Share your news with us, we will share it with others

Target : External Media

 

1. Research publications*

  • 2-3 weeks beforehand

2. Op-Eds

  • Anytime - rough out piece on issue you want to weigh in on, then look for a news hook.

3. Lend expertise on current issues

  • Same day there is something in the news you want to comment on

4. Ongoing research

  • Anytime

* Research publications

Please explain:

  • What are you doing?
  • What is new about it?
  • Who will it make a difference to?
  • Why?

Include research paper (even if non-final) draft and high-res images or videos, along with contact information for journal contact.


Contact: 
Katherine Gombay
Media Relations Office
katherine [dot] gombay [at] mcgill [dot] ca
(514)398-2189

 

Target: FAES Assets
(web, print and social media)


6. Major Research Grants

  • As soon as you have received notification, even if announcement is embargoed.

7. Events

  • Seminars, Symposia, Conferences, Guest Lectures etc...
  • When event has been scheduled

8. Community Projects

  • When project has been set-up
  • As milestones are reached
  • Events that arise out of projects

9. Success Stories

  • Especially interested in graduate student and classroom success stories, projects

10. Prizes/honors

  • When you have been notified

11. Anything not on this list you need help to publicize


Contact:
Kathy MacLean
Macdonald Communications
kathy [dot] maclean [at] mcgill [dot] ca
(514)398-8636

PDF icon communications_help_flowchart.pdf

Communications Tools

We invite you to familiarize yourselves with the various tools which are available to the Macdonald Community. 

FAES website

The website is updated regularly. Special projects require booking. For more information contact our hcrphoto [dot] macdonald [at] mcgill [dot] ca (Web Editor)


Mac Connections

Mac Connections is published on Wednesdays from September 1to May 31and is intended as an internal communication tool for Faculty and Staff on the Macdonald Campus. Content related to events, news and Macdonald Campus business may be submitted but must reach us by the end of the business day on Friday. 


Focus on Macdonald electronic newsletter

Focus on Macdonald is published three times a year by the Faculty and the University Advancement (Macdonald) team and covers a variety of themes. The newsletter is emailed to all alumni with an active email address, faculty and staff.  For more information contact communications [dot] macdonald [at] mcgill [dot] ca


Macdonald Campus Social Media

You are encouraged to help us share campus happenings with our audiences.  When appropriate please tag your content #McGillMacCampus.

Facebook  |  Twitter  |  LinkedIn  |  Instagram


Mac Mouthpiece

The primary tool for reaching student audiences is through the Macdonald Campus Student Society (MCSS).  MCSS publishes a weekly newsletter “The Mouthpiece” that is distributed to on-campus student, faculty and staff subscribers each Tuesday.  To submit content


University Services

Quick Guide to University level services

The University through its Office of Communications and External Relations  offers a wide range of services to our community including media relations, internal communications through the McGill Reporter and What’s New and the research publication Headway.    

The Media Relations Office assigns staff to various beats within the University and you can reach these key individuals here .  Do let us know about any projects which you have in the MRO pipeline.

Expert List

Are you on the Faculty Expert List maintained by the Research Office?

Once a year...

  • check the list of Research Expertise maintained by the Research Office to ensure that your listing is correct. If the listing requires modification contact research [dot] macdonald [at] mcgill [dot] ca
  • check the University’s media-guide to ensure that your listing is correct.  Modifications can be submitted through this page.

Using Email

The Faculty maintains several email distribution lists for internal use only.

Best Practices

Give as much info as possible in the subject line.  Indicate both the action required and describe the contents of email. Many devices will pick up these details and allow users to easily add the event to their calendars.

Example: Subject: FYI Measuring Diet Quality, Terry J. Ballard, FAO, March 27, 2014 @ 2pm, Faculty Lounge

In the first line of your email, advise readers of your target audience (i.e. who you have distributed the message to). 

DISTRIBUTED TO:  All Faculty and Staff, Macdonald Campus

All Students, Macdonald Campus (via Macdonald Communications)


Faculty and Staff = Mac-Allusers [at] campus [dot] mcgill [dot] ca

The Faculty’s Allusers-Macdonald list targets over 400 faculty and staff members.  All individuals who receive email from this list may send to the group.


AcademicsAcademics-Macdonald [at] campus [dot] mcgill [dot] ca

The Academics-Macdonald list targets academic staff and select administrators. All individuals who receive email from this list may send to the group.


Students (All students)

Distribution lists for our students are access restricted.

Only messages that are of a general nature and relate to University business will be considered for distribution.  Please forward such requests to communications [dot] macdonald [at] mcgill [dot] ca


Students (Graduate)

The graduate student distribution is access restricted.

Only messages that are of a general nature and relate to University business will be considered for distribution.  Please forward such requests to the Macdonald Office of Graduate and Postdoctoral Education (send to Susan.Gregus but hide her details if possible).

Photos

We are grateful to Montreal photographer Alex Tran (alextranphotography.com) for helping us liven up our Faculty profiles, found on primarily on our Departmental webpages.

 


Guidelines for taking and posting photos online

NOTE: Just because photos are online does NOT make them public access. If you wish to use a photo that you find online, take the time to request permission from the photographer. If that information is not available, then contact the communications [dot] macdonald [at] mcgill [dot] ca (Communications Officer) or hcrphoto [dot] macdonald [at] mcgill [dot] ca (web manager).

  1. Camera should be set at highest resolution possible (largest file, least compression).
  2. Photos should be at least 1 MB or higher. That will allow us to crop if needed without losing resolution.
  3. Photos should be in landscape as much as possible.
  4. Check the background, especially when taking lab photos! There are often items left around that detract from the photo.
  5. Ensure that photos demonstrate personal/food safety equipment/clothing being used if required (i.e. labs etc…).
  6. As much as possible, poses should look natural and not contrived. Avoid people standing in a line unless it is at a casual event (happy group) or a formal presentation.
  7. “Action” shots work best, i.e. people doing something that engages the viewer.
  8. Intriguing settings, equipment or specimens can also make good subjects if the description can point the viewer to more details.
  9. Ensure that there is “negative space” to the left of the subject(s) in the photo so that a text box with a caption and/or link can placed on top of the image.
  10. Include captions for your photos, with a link to more information.
  11. If there are people in the photos, have them sign a McGill photo-video release form.

FAQs

What do I do if I have a great news story to tell?

If you have a great story or a discovery, publication or breakthrough to share, read the information on the "Getting your news out there" tab on how to proceed.

 

May I use the Macdonald crest in my publication or poster?

The Macdonald crest is reserved for alumni relations purposes. Permission for the use of the crest must be authorized by the Director of the Macdonald University Advancement Office.