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Market Share Research & Marketing

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Liaison librarian

  • michael [dot] david [dot] miller [at] mcgill [dot] ca (Email) 514-398-7440
  • McGill users only
  • Open access resource
  • Free resource
  • In-library-use only
  • Catalogue record

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Pavillon Bronfman Building, RM 238

Wednesday|Mercredi 14:00-16:00

(7 mai | May - 27 août | August)

Email or call for an appointment outside these hours.

Fixons une rencontre par courriel si ses heures ne vous conviennent pas.

Marketing Share Resources

  • Passport GMID (Euromonitor)
    Select "Search > Text Search" to look for an industry or company profile; these typically contain market share at the company or brand level.
  • Market Share Reporter
    Provides market share data for a variety of topics, primarily for US industries but some Canadian and global coverage.
  • PMB Online
    Results of Canadian consumer surveys with responses broken down by age, income, city, education, family type, etc. See this video or the PMB Online Database Guide (PDF) for how to read a report.
  • Marketline (Datamonitor) 
    Some industry reports contain a section on market share in this database. Search also the 'Market data analytics' database within Datamonitor. 
  • eMarketer
    Market research on the Internet, e-business, online marketing, media, emerging technologies, and related demographics.
  • Statista
    Portal to statistics on a variety of industries.

Photo de profil | Profile photo

Liaison librarian

  • michael [dot] david [dot] miller [at] mcgill [dot] ca (Email) 514-398-7440
  • McGill users only
  • Open access resource
  • Free resource
  • In-library-use only
  • Catalogue record

Articles | Analyses | Plans

Article Sources for Market Share

Use the words "market or share" in your search.

Analyst Reports

Analyst reports on individual companies and industry reports sometimes contain market share.

Marketing Plans

Photo de profil | Profile photo

Liaison librarian

  • michael [dot] david [dot] miller [at] mcgill [dot] ca (Email) 514-398-7440
  • McGill users only
  • Open access resource
  • Free resource
  • In-library-use only
  • Catalogue record

Supplementary Resources

McGill Library research guides

See these additional research guides for supplementary information:

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