Market Share Research & Marketing

Market Share Resources

• Passport GMID (Euromonitor)
  Select "Search > Text Search" to look for an industry or company profile; these typically contain market share at the company or brand level.
• Market Share Reporter
  Provides market share data for a variety of topics, primarily for US industries but some Canadian and global coverage.
• PMB Online
  Results of Canadian consumer surveys on brand preference, product usage, and habits, broken down by demographic. See this video for how to read a report.
• Marketline (Datamonitor) 
  Some industry reports contain a section on market share in this database. Search also the 'Market data analytics' database within Datamonitor. 
• eMarketer
  Market research on the Internet, e-business, online marketing, media, emerging technologies, and related demographics.
• Statista
  Portal to statistics on a variety of industries.

Article Sources for Market Share

Use the words "market or share" in your search.

• ABI/Inform (Proquest) - Articles in business and management journals.
• Business Source Complete (EBSCO) - Articles in business and management journals.
• Canadian Newsstand
• CBCA Complete - Canadian publications, good for local coverage of a company.
• Factiva - International news and company press releases.

Analyst Reports

Analyst reports on individual companies and industry reports sometimes contain market share.

• Thomson Research Reports (Investext)
• Netadvantage (Standard & Poor's)

Marketing Plans

• Encyclopedia of Major Marketing Campaigns
  Examples of marketing campaigns. Browse the index or search by brand or topic.
• Powerhouse marketing plans 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns by Winslow Johnson
• Marketing plans : how to prepare them, how to use them

Other Resources & Guides

• Associations Canada
  Check association websites for more information about market size, consumer base and trends.
• Encyclopedia of Global Brands
  Overview of major brands and their history, brand equity etc.
• Consumer & Demographic Research - Find information on consumer behaviour and target markets.
• Company Research - Company profiles sometimes contain information about a company's marketing strategy or market share.
• Industry Research - Industry reports sometimes contain information about a company's marketing strategy or market share.
• MGCR 352 course guide