Consumer and demographic research

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Canada - Demographics

• PMB Online
  Results of Canadian consumer surveys with responses broken down by age, income, city, education, family type, etc. See this video for how to read a report.
• Statistics Canada
  Census and other StatCan surveys including household spending.
• FP Markets. Canadian Demographics.
  City-level data for broad categories of household expenditures, as well as average disposable income, buying power etc.
• Regional Profiles - Institut de la statistique Quebec
  Quebec and Montreal data.

Canada - Consumer trends

• Passport GMID (Euromonitor)
  Consumer demographic data and related trends. 
• eMarketer
  Covers ecommerce, technology, and social media. Click the "browse & filter" tab and select "demographics" for information by age, education level, etc.

United States

• Consumer Expenditure Survey (Bureau of Labor Statistics)
  Buying habits of American consumers by age, geography, income, etc. See books published under the Who’s Buying Series for analysis and further tables based on this survey.
• US Census
  Stats on U.S. population such as household characteristics, income and more.
• Who's Buying by Age
  
• eMarketer
  Covers technology & communications. Click the "browse & filter" tab and select "demographics" for information by age, education level, etc.
• iPoll (Roper Center)
  Results of US public opinion polls conducted by the Roper Center for Public Opinion Research. Requires free, initial registration using your McGill email address.

International

• Passport GMID (Euromonitor)
  International consumer demographic data and analysis of related trends.
• Business Source Complete (EBSCO)
• ABI/Inform (ProQuest)

Buying Guides & Consumer Rights

• Canadian Consumer Information Gateway
• ConsumerReports.org
  By Consumers Union, an independent, nonprofit testing and information organization
• Federal Consumer Information CenterMaintained by U.S. General Services Administration.
• National Consumer League [U.S.]
  Maintains consumer education programs and promotes fair marketplace practices by opposing exploitive labour by children in sweatshops.
• Protégez-vous
  Includes index (1995- ) to Québec government consumer magazine.
• Québec Office de la protection du consommateur

Canada - Demographic Maps

• Community Information Database
  Provides maps of demographic and socioeconomic data at the national, provicial and city-level.  
• GeoSearch 2011
  Using data from the 2011 census, provides age, langauge, population density, and population change at the various levels of granularity (cenus subdivision, census tract etc).