Advertising

• Ad$pender - U.S. rates for advertising by product.
• Canadian Media Directors' Council Media Digest 2010-2011 - Canadian media trends (very large PDF file)
• Advertising Red Books
  Domestic & international advertising agencies and advertisers, including ad expenditures, sales, products advertised, and contact information. One user at a time only.
• National List of Advertisers
• Statista - aggregator of statistics including those for advertising expenditures

Advertising Rates

• Americas Market & Mediafact- Rates for different types of marketing mediums including TV in the Americas. 
• Canadian Advertising Rates and Data (CARD) - Advertising rates and contact information for Canadian media (magazines, radio, TV)
• Media Planning & Buying Calculator - online calculator for CPM, CPP etc.
• eMarketer - search 'cost per click' for online advertising costs

Where to Advertise

• Radio Market Rankings- top radio stations in major Canadian markets
• Top 30 TV programs in Canada
• PMB - see PMB readship data for information on magazine and newspapers readership in Canada. See this video for how to read a report.

Online Collections of Print Advertisements

Due to copyright restrictions, most online digital repositories of advertisements contain primarily pre-1960s advertisements.

• Emergence of Advertising in America: 1850-1920
• Ad*Access – US and Canadian print advertisements 1911-1955
• Picture Post Historical Archive - Go to the Advanced search to search advertisements from the British magazine Picture Post (1939-1957)
• American Periodical Serials (1740-1900) – Go to advanced search, type in keywords and  select document type ‘advertisement’. 
• History of Advertising Trust  Collection of UK print advertisements.
• Vintage Ad Browser -  1000s of advertisement from the early 1800s to present. Browse by subject.
• Found in Mom's Basement Collection of advertisements browseable by date and subject. 
• Adflip: Online archive of print ads. Requires a subscription for some content.
• Vogue: Searchable archive of the magazine Vogue going to back 1892 including full-page advertisements.
• Canadian Advertising Museum
• New York Times -Proquest Historical Newspapers (1851-2007) - select document type as 'advertisement' or 'display ad'. To search across all historical newspapers, go to top of page and change database list to include other Proquest Historical Newspaper titles. 
• Osler Print Collection Online - medical and pharmaceutical advertisements from McGill's Osler Library

TV Advertisements Online

• Adviews Commercials produced by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency (1950s-80s)
• Arrows  Television Commercials Archive  Collection of every entry to The British Television Awards since 1977

AdvertisingArticles

• Business Source Complete : Articles from business and management journals including articles on advertising.
• ABI Inform : Articles from business and management journals including articles on advertising.
• Advertising Age: Journal on advertising and marketing. Articles online going back to the mid-1990s.