MRKT 452 | MRKT 702 Consumer Behaviour

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Find business answers fast with our FAQ!

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Prepared for Prof. Ashesh Mukherjee

Selecting a topic

Refer to the handout, "Group Project" in D2L (My Courses).

Establish the practical importance of the topic

Search business magazines and trade publications for recent data.

Do keyword searches within the publication for your selected topic, for example: advertising and children, subliminal advertising, celebrity and endorsement, etc.

Key Scholarly Journals


Search Tips

Search the databases below for scholarly information on your topic, save time and improve your results with the following search tips.

Search synonyms and related concepts. For example, if you a researching online advertising search for "Online or internet or web" and advertising. Use a thesaurus like Merriam-Webster to generate synonyms and related concepts.

Restrict your search to scholarly and peer reviewed journals by using the checkbox provided.

Use the checkbox to restrict results to full-text only.

Use the date range to restrict results to materials from the last fifteen years.

Restrict searches to selected journals only.

Restrict searches to a particular author.

From the results list, choose the abstract to determine if the article is relevant by reading the summary. Examine the indexing and choose the best subject heading from the links to find "more like this".

Citing Sources

Course textbook

Presentation resources


Electronic books


Garr Reynolds author of Presentation Zen

Creating Powerful Presentations webinar by Nancy Duarte

Click here for more Presentation Skills videos

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