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CPRL 540 - Communication Planning

Liaison librarian

  • michael [dot] david [dot] miller [at] mcgill [dot] ca (Email) 514-398-7440
  • McGill users only
  • Open access resource
  • Free resource
  • In-library-use only
  • Catalogue record

Who is our client?

Start at the client's website then search the news databases for any recent articles in the media. Also good for media scanning on the industry :

  • CBCA Complete - News from Canadian newspapers and journals. 
  • Newscan - News from Canadian newspapers and journals--particularly good for French content. 

Trade journals

Limit your results by 'trade journal'. 

Budgeting - Advertising

  • Use CARD to determine rates for advertising in Canadian newspapers, magazines etc as well as circulation statistics

Company Directories

  • Use ICRIQ for Quebec manufacturers and industrial service companies. Go to 'advanced search' in order to browse companies by industry using NAICS (North American Industry Classification System)
  • Use Mergent Online and limit by NAICS to determine lists of large public companies by industry. 

Association Directory

University programs

    Check out our handy Google cheat sheet for internet searching tips. 

     

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