Graphic design goes beyond simple aesthetics: its primary goal is to effectively and efficiently connect with a target audience by taking into account the interests and habits of the particular segment. As part of McGill Public Affairs, we are at the heart of the University's central communication hub, actively participating in creating and maintaining a strong and positive brand for McGill
Of course, aesthetics still matter. Typography, photography, illustrations and the judicious choice of colour palettes are all tools we master and through which we enhance our clients' communication. We strive to stay in the forefront of the latest developments in graphic and web design, and take pride in having our clients return year after year, trusting in our ability to keep them highly satisfied.