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Paths of Convergence for Agriculture, Health and Wealth: Scaling up Successful Business Engagement and Cross-Sectoral Collaboration for Nutrition and Health for the Whole-of-Society

Project Information
Description: 

The high-level Delhi Conference “Paths of Convergence for Agriculture, Health and Wealth,” hosted in June, 2012, addressed issues that exist at the nexus of agriculture, health, and wealth.  The conference highlighted the importance of building linkages across these domains and creating road-maps of real-world initiatives/ cross-sectoral partnerships in the areas of: transformative innovation, business engagement, policy convergence, and metrics and modeling.  Over 100 participants from a wide range of scientists, industry leaders, civil society representatives and policy makers were brought together to develop Roadmaps for real-world changes aimed at accelerating secure nutrition and slowing the spread of obesity-related non-communicable diseases. Many of these themes are embedded in the context of India, as India has some of the highest rates of malnutrition as well as the double burden of skyrocketing rates of NCDs in addition to a large agricultural sector and strained health systems.

Three features set the MWP Delhi Conference apart from most others aimed at addressing these issues. First, there was a strong focus on harnessing the power of business as a catalyst for real-world change through collaboration between different sectors of society and different types of experts and leaders. Second, there was an emphasis on seeking out innovation from industrial, scientific, healthcare, agriculture and government players for impact and scale. And third, the conference was one stage of a sustained convergence-building process--that is, a process of enabling different types of
players to work independently as well as collaboratively toward well-integrated goals--targeted at developing and deploying a roadmap of projects intended to effect meaningful change at community, state, national and global levels. These three approaches are essential to laying out new paths to solving critical, complex, global nutrition-related problems that have consistently proven resistant to conventional efforts.

Project Date: 
2012-01-01 - 2013-12-31
Type of Project: 
Development
Research Area: 
Health Research
Sub-Research Area: 
Health research

Location

India

McGill University Project Leader Information

Project Leader: 

Laurette Dubé

Primary Position

Faculty: 
Desautels Faculty of Management
Department: 
Desautels Faculty of Management
Position/Appointment: 
Professor
Biography: 

Laurette Dubé is Full Professor and holds the James McGill Chair of consumer and lifestyle psychology and marketing at the Desautels Faculty of Management of McGill University, which she joined in 1995. She is also the founding chair and scientific director of the McGill World Platform for Health and Economic Convergence, a unique initiative to promote convergence between academic disciplines, innovations, and initiatives by individuals, communities, enterprises, governments, at all levels, to tackle the most pressing societal problem through systemic change. 

Dr.Dubé’s lifetime research interest bears on the study of affects and behavioral economic processes underlying consumption and lifestyle behavior and how such knowledge can inspire more effective health and marketing innovations. At the top of the discipline of marketing in Canada and among the world leaders in her areas of expertise, she has made outstanding theoretical contributions, while working creatively and rigorously on issues of managerial and social significance.  Dr. Dubé received her Ph.D. in marketing from Cornell University, Ithaca, New York, U.S.A. (1990). She holds a research career award jointly funded by the Canadian Institutes of Health Research and the Social Sciences and Humanities Research Council of Canada. Dr. Dube is a Fellow of the Royal Society of Canada.

Role: 
Principal Investigator

Non-McGill Partners

Partner: 

Narendra Arora

Country: 
India
University/Organization: 
International Clinical Epidemiological Network (INCLEN) Trust
Role: 
Co-Investigator