Laurette Dubé is Full Professor and holds the James McGill Chair of consumer and lifestyle psychology and marketing at the Desautels Faculty of Management of McGill University, which she joined in 1995. She is also the founding chair and scientific director of the McGill World Platform for Health and Economic Convergence, a unique initiative to promote convergence between academic disciplines, innovations, and initiatives by individuals, communities, enterprises, governments, at all levels, to tackle the most pressing societal problem through systemic change.
Dr.Dubé’s lifetime research interest bears on the study of affects and behavioral economic processes underlying consumption and lifestyle behavior and how such knowledge can inspire more effective health and marketing innovations. At the top of the discipline of marketing in Canada and among the world leaders in her areas of expertise, she has made outstanding theoretical contributions, while working creatively and rigorously on issues of managerial and social significance. Dr. Dubé received her Ph.D. in marketing from Cornell University, Ithaca, New York, U.S.A. (1990). She holds a research career award jointly funded by the Canadian Institutes of Health Research and the Social Sciences and Humanities Research Council of Canada. Dr. Dube is a Fellow of the Royal Society of Canada.