Management Core: Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

Offered by: Management

• Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management

• Terms
  • Fall 2011
  • Winter 2012
  • Summer 2012
• Instructors
  • Charles Royce, Emine Sarigollu, Fabienne Cyrius, Mary Ann Lisa Cipriano, Sameer Mathur, Saurabh Mishra
  • Charles Royce, Chun Qiu, Fabienne Cyrius, Hamid Etemad, Ralph Nobel, Thomas Dotzel
  • Bruno Delorme, Hwa-Young Lee