McGill in Mind: Marketing services for faculties and units
McGill in Mind is Enrolment Services' Prospective Student Management Software. The system is designed to manage the entire student recruitment lifecycle – from prospect to registration. It has two components: an interactive student website and a back-end administrative tool.
Through the MiM website, prospective students can:
- create a personalized web page
- book campus tours
- register for events
- request shipment of publications and access on-line documents
- access a series of FAQs
- receive e-mail communications about general McGill information, faculties, academic programs, student services, application deadlines and upcoming events
- update their selected academic interests and contact details
- find direct links to useful McGill Web sites
Through the back-end administrative tool, Enrolment Services offers the following marketing services to Faculties / Units:
|Targeted email campaigns||Patty Tarica||1850|
|On-line creation of events & registration||Patty Tarica||1850|
|Targeted phone campaigns||Patty Tarica||1850|
|McGill in Mind web content||Patty Tarica||1850|
|School visits and fairs||Chrissy Karropoulos||4751|
|MiM on-line FAQs||Romesh Vadivel||2737|
|On-line requests for publications||Laura Battista||7441|
|Training requests||Laura Battista||7441|
|System Problems/Enhancements||Laura Lavergne||3674|
The prospective students, applicants, or admitted students you wish to target may be defined as tightly or as widely as needed. For example, you may wish to reach all students from all applicant pools, or you may wish to target certain students based on their geography, academic interests, or application status etc.
For more information, or to use these services, please contact the appropriate staff person as indicated above.
List of Participants for McGill in Mind - Enrolment Services Marketing Services
Targeted Communications To Prospects 2011-12
You can view a description of the e-mails, and the number and date that they were sent here 2011-2012 Targeted Communications.pdf.
Targeted Communications To Admitted and Confirmed Students 2012
You can view a description of the emails, and the number and date that they were sent here 2012 Targeted Communications.pdf.