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Saurabh Mishra

Saurabh Mishra
Associate Professor, Marketing; Area Coordinator, Marketing

PhD, Kelley School of Business, Indiana University, USA
MA, Delhi School of Economics, Universify ot Delhi, India
BA (Honours), Sri Ram College of Commerce, University of Delhi, India

Teaching Areas: 

Marketing Intelligence, Marketing Management, Branding, Marketing Analytics

+1 514 398 3487
Email Address: 
saurabh [dot] mishra [at] mcgill [dot] ca

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
H3A 1G5


Prof. Saurabh Mishra joined the Desautels Faculty of Management in 2007. He has a PhD in Marketing from Kelley School of Business, Indiana University and has worked as a post-doctoral research fellow at the Kellogg School of Management, Northwestern University. He also has a MA in Economics from Delhi School of Economics, India and BA (Honours) in Economics from Sri Ram College of Commerce, India. Prof. Mishra’s primary research interests are in the areas of marketing strategy and the operations-marketing interface. Specifically, his research focuses on understanding the value of firm resources and capabilities in enabling competitive advantage and firm shareholder value. Recently, he has also worked on research understanding the link between corporate social responsibility and firm performance.

For his research projects Prof. Mishra has received grants from the Marketing Science Institute, Social Sciences and Humanities Research Council of Canada (SSHRC), McGill University, and Indiana University. Further, his research has been published (or is forthcoming) in prestigious academic journals including the Journal of Marketing, Marketing Science, Journal of Operations Management, Journal of the Academy of Marketing Science, and Journal of Business Ethics. He has also presented and chaired special sessions at some of the leading academic conferences in North America, Europe, and Asia including the American Marketing Association and Informs Marketing Science Conferences.

In addition to research, Prof. Mishra’s teaching interests lie in the area of marketing strategy, marketing management, branding, and marketing intelligence and analytics. He has taught courses at the undergraduate, MBA, and doctoral levels at both McGill and internationally. 


MGCR 352 Marketing Management 1 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 658 Marketing Intelligence 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 690 Advanced Topics in Marketing 1 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 705 Seminar in Marketing 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Areas of Expertise: 

Firm Strategies and Shareholder Value, Drivers of Organizational Innovation, Branding, Corporate Social Responsibility, Marketing-Operations Management Interface

Research Areas: 
Corporate Social Responsibility
Taught previously at: 

Indiana University, Bloomington

Selected Publications : 

Papers in Peer-Reviewed Journals

Mishra, Saurabh, Sachin Modi, and A. Animesh (2013), “The Relationship between Information Technology Capability, Inventory Efficiency, and Shareholder Wealth: A Firm-Level Empirical Analysis,” Journal of Operations Management, 31(6), 298-312.

Mishra, Saurabh and Rebecca J. Slotegraaf (2013), “Building an Innovation Base: Exploring the Role of Acquisition Behavior,” Journal of the Academy of Marketing Science, 41, 705-721.

Mishra, Saurabh and Sachin Modi (2013), “Positive and Negative Corporate Social Responsibility, Financial Leverage, and Idiosyncratic Risk,” Journal of Business Ethics, 117, 431-448.

Modi, Sachin and Saurabh Mishra (2011), “What Drives Financial Performance - Resource Efficiency or Resource Slack? Evidence from U.S. Based Manufacturing Firms from 1991-2006,” Journal of Operations Management, Vol. 29, 254-273.

Wiles, Michael A., Shailendra P. Jain, Saurabh Mishra, and Charles D. Lindsey (2010), “Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation,” Marketing Science, Vol. 29 (5), 828-845.

 Krasnikov, Alexander, Saurabh Mishra, and David A. Orozco (2009), “Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence,” Journal of Marketing, Vol. 73 (November), 154-166.

Chapters in Books

Mishra, Saurabh and Richard W. Olshavsky (2005), “Rationality Unbounded: Internet and its Effect on Consumer Decision Making,” in K. Machleit and K. Haugtvedt (ed.) Online Consumer Psychology: Understanding and Influencing Behavior in the Virtual World, Lawrence Erlbaum

Awards, Honours, and Fellowships: 


2004: Doctoral Student Association’s Outstanding Associate Instructor Award, Kelley School of Business, Indiana University, USA
1997-1999: CAS Scholarship, Delhi School of Economics, University of Delhi, India


2002: Indiana University Haring Symposium Fellow (Discussant)

2000-2005: Kelley School of Business Fellowship, Indiana University

1999-2000: College of Arts and Sciences Fellowship, Indiana University


2011: Social Sciences & Humanities Research Council of Canada, Evaluating the Drivers and Financial Consequences of Innovation and Branding Capabilities of Firms

2010: Canadian Institute of Health Research, Foundational Work for a Brain-to-Society Diagnostic for Prevention of Childhood Obesity and its Chronic Diseases Consequences

2008: Social Sciences & Humanities Research Council of Canada, New Product Customer Expectation Alignment Capability and Firm Performance

2007: Marketing Science Institute, Measuring the Impact of Traditional and Nontraditional Trademarks on Firm Shareholder Value

2007: McGill University, The Effect of Acquisitions on Innovations

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