Quick Links

Master of Business Administration Concentration in Marketing

This concentration focuses on the development of skills in understanding customers and markets, creating value through products and services, evaluating the effectiveness of marketing programs, and managing customer relationships. It emphasizes understanding the market and stresses the formulation of successful marketing strategies in all types of environments.

Just as consumer product companies market their goods, government agencies, non-profit institution,s and other public organizations provide services which have to be marketed.  Marketers must carefully define the product, inform consumers about it, present it in the best manner and decide on a price. The manner in which these activities are carried out is at the heart of an organization’s strategy.

This concentration prepares students for multiple careers, including brand and product management, advertising, market research, project management, or marketing and general consulting.

Students must complete a minimum of two required and three complementary courses. Recommended courses do not count towards the concentration but do count as electives and are suggested depending on career goals:

Required Courses (6 credits)

  • MRKT 657 Buyer Behaviour 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 658 Marketing Intelligence 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

Complementary Courses (9 credits)

  • INSY 645 Managing Electronic Commerce 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 645 Winning at Brands 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 652 Marketing Management 2 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 654 Marketing Communications 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 655 Marketing Planning 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 659 Advanced Business Marketing 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 690 Advanced Topics in Marketing 1 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 698 International Marketing Mgmt 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

Learn more about the MBA program.

There are numerous scholarships and awards to support graduate students.

Connect with the Desautels Faculty of Management

Desautels Faculty of Management at McGill on FacebookDesautels Faculty of Management at McGill on TwitterFollow the Desautels Faculty of Management University page on LinkedInDesautels Faculty of Management at McGill, BCom Program on LinkedInDesautels Faculty of Management at McGill, MBA Program on LinkedInDesautels Faculty of Management at McGill on YouTubeDesautels Faculty of Management at McGill on Facebook

Research at the Desautels Faculty of Management

Accounting at Desautels Faculty of ManagementFinance at Desautels Faculty of ManagementInformation Systems at Desautels Faculty of ManagementMarketing at Desautels Faculty of ManagementOperations Management at Desautels Faculty of ManagementOrganizational Behaviour at Desautels Faculty of ManagementStrategy and Organization at Desautels Faculty of ManagementHealth Care at Desautels Faculty of Management