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Bachelor of Commerce Major in Marketing

Mentor: Professors M.S. Jo and Ashesh Mukherjee

This 30-credit Marketing major is designed to provide students with a strong background in marketing in order to prepare them for the wide variety of marketing careers available. The major is most appropriate for those students seeking a career in brand management, small business marketing, selling and sales management, and business-to-business marketing.

Required Courses (15 credits)

  • MRKT 354 Marketing Management 2 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 357 Marketing Planning 1 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 451 Marketing Research 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 452 Consumer Behaviour 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 453 Advertising Management 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

Complementary Courses (15 credits)

  • BUSA 464 Mgmt of Small Enterprises 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 351 Marketing & Society 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 355 Services Marketing 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 365 New Products 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 438 Brand Management 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 455 Sales Management 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 456 Business to Business Marketing 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 459 Retail Management 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 483 International Marketing Mgmt 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

Learn more about the BCom program.

Learn more about the scholarships and awards available to undergraduate students.

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