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Bachelor of Commerce Concentration in Marketing

Mentors: Professors M.S. Jo and Ashesh Mukherjee

This concentration prepares the student for a wide variety of career opportunities. Marketing graduates historically have found employment in the fields of product management, advertising, sales management, marketing management, pricing, marketing research, distribution, and retailing. The Marketing concentration provides a balance between courses focusing on fundamental, theoretical and "need to know'' material, and courses with a strong practical and applied orientation.

Required Courses (12 credits)

  • MRKT 354 Marketing Management 2 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 357 Marketing Planning 1 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 451 Marketing Research 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

    (to be taken in U2)
  • MRKT 452 Consumer Behaviour 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

Complementary Course (3 credits)

  • MRKT 351 Marketing & Society 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 355 Services Marketing 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 365 New Products 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 434 Topics in Marketing 1 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 438 Brand Management 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 453 Advertising Management 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 455 Sales Management 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 456 Business to Business Marketing 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 459 Retail Management 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 483 International Marketing Mgmt 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

 Learn more about the BCom program.

Learn more about the scholarships and awards available to undergraduate students.

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