Marketing professors at the Desautels Faculty are focused on the realworld challenges of today’s complex business environment. Through rigorous research in marketing, our professors develop new insights into sustainable competitive advantages for the 21st century.
Research emphasizes understanding the market and the formulation of successful strategies in all types of environments. The manner in which these activities are carried out is central to an organization’s or entrepreneur’s strategy. The Marketing Research Lab provides faculty and doctoral students with resources to conduct experimental research on human behaviour. It includes new information technology resources for computer-aided experiments, as well as traditional resources for behavioural research. The main lab space is equipped with networked workstations for multimedia stimuli, several behavioural research software applications and a state-of-the-art Tobii eye-tracker. The McGill Institute of Marketing builds relationships with a select group of organizations in a wide variety of industries that have an interest in marketing and provides an active forum where members can gather to exchange ideas and expertise. Two centres dedicated to furthering entrepreneur education, The Dobson Centre for Entrepreneurial Studies at Desautels and the International Business Families Centre (HEC-McGill), cater to entrepreneurial activity at McGill, HEC and in the greater Montreal community. Both centres contribute to entrepreneurial education and provide resources that support and develop entrepreneurs from Canada and abroad.
