Program Overview July 2-30, 2014
Courses will be held in the Faculty of Management, located at 1001 Sherbrooke Street West, in the heart of downtown Montreal.
Each course has 39 contact hours granting three (3) North American credits, equivalent to six (6) ECTS credits. It is the student’s responsibility to ensure their home university will grant transfer credits.
BUSA 481 Managing in North America (3 credits)
In a world that is being shaped by trade liberalization, global value chains, advanced information and communication technologies, integrated capital markets, and the emergence of China, India, Brazil, Russia, and other developing nations as the drivers of global economic growth, it is hardly business as usual for industry and government in Canada, the United States, and Mexico. In addition to dealing with these forces of globalization, business and government across North America must also contend with the most difficult economic environment since the Great Depression of the 1930s. How are our policy makers and corporate leaders responding to these challenges? Is it enough to ensure sustainable growth and industrial competitiveness in North America in the 21st century? In Managing in North America we analyze these questions and discuss potential solutions that correspond to the unique character and needs of the Canadian, American, and Mexican economies.
Brands are some of the most valuable assets that a company has. Yet the marketing of brands is changing. Companies increasingly recognize that future growth will come from international and emerging markets. Major brands are often lightening rods for anti-globalization protests. Rivalry for customer loyalty in individual markets—as well as at the global level—is intensifying, especially in a volatile international climate. In Global Branding we enhance our understanding and appreciation of brands and global brands. We develop theories, models, and tools to improve our ability to create and evaluate local and global brand strategies.