Program overview; July 1-30, 2015
Courses will be held in the Faculty of Management, located at 1001 Sherbrooke Street West, in the heart of downtown Montreal.
Each course has 39 contact hours granting three (3) North American credits, equivalent to six (6) ECTS credits. It is the student’s responsibility to ensure their home university will grant transfer credits.
Contemporary issues in international management illustrating unique challenges faced in International Business, including legal and political foundations of international management, cross-cultural awareness, global mindset, global leadership, building effective international workforce and operations.
- Global Branding (3 credits)
Brands are some of the most valuable assets that a company has. Yet the marketing of brands is changing. Companies increasingly recognize that future growth will come from international and emerging markets. Major brands are often lightening rods for anti-globalization protests. Rivalry for customer loyalty in individual markets—as well as at the global level—is intensifying, especially in a volatile international climate. In Global Branding we enhance our understanding and appreciation of brands and global brands. We develop theories, models, and tools to improve our ability to create and evaluate local and global brand strategies.