Marketing Major

Mentors: Prof. Ashesh Mukherjee and Dr. Robert Mackalski 

This 30-credit Marketing Major is designed to provide students with a strong background in marketing in order to prepare them for the wide variety of marketing careers available. The Major is most appropriate for those students seeking a career in brand management, small business marketing, selling and sales management and business-to-business marketing.

Required Courses (9 credits)

  • MRKT 354 Marketing Strategy 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 451 Marketing Research 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 452 Consumer Behaviour 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

Complementary Courses (21 credits)

  • MRKT 351 Marketing & Society 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 355 Services Marketing 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 357 Marketing Planning 1 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 365 New Products 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 434 Topics in Marketing 1 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 438 Brand Management 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 453 Integrated Mktg Communications 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 455 Sales Management 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 456 Business to Business Marketing 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 459 Retail Management 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 483 International Marketing Mgmt 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

 

For those following the old Marketing Major:  

Required Courses (15 credits)

  • MRKT 354 Marketing Strategy 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 357 Marketing Planning 1 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 451 Marketing Research 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 452 Consumer Behaviour 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 453 Integrated Mktg Communications 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

Complementary Courses (15 credits)

  • MRKT 351 Marketing & Society 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 355 Services Marketing 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 365 New Products 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 434 Topics in Marketing 1 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 438 Brand Management 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 455 Sales Management 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 456 Business to Business Marketing 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 459 Retail Management 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer

  • MRKT 483 International Marketing Mgmt 3 Credits
      Offered in the:
    • Fall
    • Winter
    • Summer