In Henry Mintzberg’s 1994 landmark book, “The Rise and Fall of Strategic Planning,” the author calls for a new method to create effective strategies. He notes that “Strategic planning isn’t strategic thinking. One is analysis, the other is synthesis.”
Mintzberg draws a definitive line between those that create strategy and those that devise the plan, arguing that the two are disparate exercises. He says “Real strategic change requires inventing new categories, not rearranging old ones.” Sage wisdom from the ’90s that has perhaps been forgotten by many American companies who play defense rather than offense during the economic downturn.
Read full article: The Daily News, October 17, 2012