BtS (Brain to Society)

The Brain-to-Society (BtS) Diagnostic Project is a cross-disciplinary, networked research initiative that uses computational system science to combine developments in genomics and neuroscience with those in management, economics, and political sciences to better understand what motivates individuals in adopting healthy eating choices. This approach involves analyzing the relationship among a complex web of brain and society systems that operate at different spatial, temporal, and administrative scales. The objective of BtS is to identify why and how certain personal, familial, social, commercial and policy interventions work while others are not as effective in achieving and sustaining positive results.

Understanding a complex whole requires knowledge about specific variables, how their components are related, and how they singly and jointly shape individual, organizational and collective choice at any point in time under a given decision and action context. The Brain-to-Society diagnostic approach to healthy eating was inspired by the work of 2009 Nobel Laureate of Economics Elinor Ostrom in sustainability science which she developed with a deep concern for “designing complexity to govern complexity.” The BtS approach aims at developing a new science in order to support the prevention of non-communicable chronic diseases

The Brain to Society Diagnostic Project is founded in research but which distinguishes itself by embracing all three of the critical areas of activity needed not only to create the ideas and innovations necessary to solve some of the world’s most complex challenges but also to follow through on the implementation those innovations. The three critical areas as portrayed in the diagram below are:

  1. Research
    • Evidence required for decision making
    • Innovative solutions and approaches to implementation
  2. Complex Collaboration between multi-sector stakeholders including:
    • Heads of State / Political
    • Governments at all levels
    • Industry and Industry Associations
    • Researchers and Academics
    • Special Interest Groups / Individuals
  3. Implementation Leadership and Achievable Actions Plan

Brain to Society flow chart

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