In June 1999, Mario D’Amico joined Cirque du Soleil as Vice-President of Marketing and became Senior Vice-President in early 2007. Strategic marketing development, corporate sponsorship, interactive media & Internet, graphic design, corporate public relations and brand development of Cirque du Soleil’s shows and other products all come under his responsibility.
Mario D’Amico’s other skills make him ideally suited for a leadership role at Cirque du Soleil. He gained in-depth knowledge of Southeast Asia while traveling extensively through the region during a sabbatical year in 1987. His fluency in English, French, Italian and Spanish is another valuable asset in helping him to flourish in Cirque du Soleil’s multicultural environment and ensure its international visibility.
Mario D’Amico has over 20 years of experience in marketing, both with agencies and as a member of in-house marketing teams. He began his career at Culinar, a flagship of Quebec’s food industry, where he was in charge of marketing for the company’s U.S. operations from 1980 to 1985. He then joined the advertising agency Scali, McCabe, Sloves Canada, where his principal clients were Apple and Labatt, for Labatt’s Blue. From 1988 to the time of his arrival at Cirque du Soleil, he was employed at Publicis/BCP Canada. In 1997, he was named vice-president of the agency and director of its Montreal office. His primary responsibilities with Publicis involved mandates for Molson Breweries, the Royal Bank of Canada, the airline Canadian, and Pratt & Whitney Canada.
Mario D’Amico holds a B.A. from McGill University in international marketing.