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Master of Business Administration Concentration in Marketing

This concentration focuses on the development of skills in understanding customers and markets, creating value through products and services, evaluating the effectiveness of marketing programs, and managing customer relationships. It emphasizes understanding the market and stresses the formulation of successful marketing strategies in all types of environments.

Bachelor of Commerce Major in International Management

Mentors: Professors Thomas Dotzel, Hamid Etemad, Myung-Soo Jo, Martin Qiu, Min Ha Hwang and Emine Sarigöllü

The unique International Management (IM) major integrates business education with global studies, foreign language courses, and international experiences (through internship or exchange). This interdisciplinary major is highly customizable, allowing students to create a personalized curriculum that combines the areas of study that interest them most.

Learn more about the Major in International Management.

Bachelor of Commerce Concentration in Marketing

Mentors: Professors M.S. Jo and Ashesh Mukherjee

This concentration prepares the student for a wide variety of career opportunities. Marketing graduates historically have found employment in the fields of product management, advertising, sales management, marketing management, pricing, marketing research, distribution, and retailing. The Marketing concentration provides a balance between courses focusing on fundamental, theoretical and "need to know'' material, and courses with a strong practical and applied orientation.

Bachelor of Commerce Major in Marketing

Mentor: Professors M.S. Jo and Ashesh Mukherjee

This 30-credit Marketing major is designed to provide students with a strong background in marketing in order to prepare them for the wide variety of marketing careers available. The major is most appropriate for those students seeking a career in brand management, small business marketing, selling and sales management, and business-to-business marketing.

Practice

Our Strategy and Organization dicipline is well-connected to industry. Members of our Faculty’s Global Strategy and Leadership Expert Panel contribute to our classrooms through guest lectures.

Through the Dobson Centre for Entrepreneurial Studies, members also help drive the development of the next generation of innovative entreprises.

Practice

Our Organizational Behaviour discipline is well-connected to industry. Members of our Faculty’s Expert Panel in Global Strategy and Leadership contribute to our classrooms through guest lectures.

Below is a list of Expert Panel members, practitioners in industry, who contribute to our students learning experience:

Paul Beaudry, MBA'82
Vice President, Process Industries
Air Liquide Canada
Montreal

Practice

Our Operations Management discipline is well-connected to industry. Members of our Faculty’s Technology and Innovation Management Expert Panel contribute to our classrooms through guest lectures.

Below is a list of Expert Panel members, practitioners in industry, who contribute to our students learning experience:

George Attar, BCom'82
Chief Information Officer, and Senior Vice President, Strategy and Government Relations
McKesson Canada
Montreal

Practice

Our Marketing discipline is well-connected to industry. Members of our Faculty’s Marketing and Entrepreneurship Expert Panel contribute to our classrooms through guest lectures. Below is a list of Expert Panel members, practitioners in industry, who contribute to our students learning experience:

Eric Alper, BCom'08
Vice President, Strategy and Partner
SID LEE
Toronto

Practice

Our Information Systems discipline is well-connected to industry. Members of our Faculty’s Technology and Innovation Management Expert Panel contribute to our classrooms through guest lectures.

Below is a list of Expert Panel members, practitioners in industry, who contribute to our students learning experience:

George Attar, BCom'82
Chief Information Officer, and Senior Vice President, Strategy and Government Relations
McKesson Canada
Montreal

Practice

Our Finance discipline is well-connected to industry. Members of our Faculty’s Investment Management Expert Panel contribute to our classrooms through guest lectures. Below is a list of Expert Panel members, practitioners in industry, who contribute to our students learning experience:

Shiblee Alam, MBA'98
Director, Alternative Investments
AXA Funds of Hedge Funds
London

Philippe Audi, BCom'97
Executive Director
Levant Capital Limited
Dubai 

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Research at the Desautels Faculty of Management

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