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Program Overview

Program overview

ISP 2016 Cohort on Mont-Royal

Courses will be held in the Faculty of Management, located at 1001 Sherbrooke Street West, in the heart of downtown Montreal.

Management in Global Context (3 credits)

Contemporary issues in international management illustrating unique challenges faced in International Business, including legal and political foundations of international management, cross-cultural awareness, global mindset, global leadership, building effective international workforce and operations.

Global Branding (3 credits)

Brands are some of the most valuable assets that a company has. Yet the marketing of brands is changing. Companies increasingly recognize that future growth will come from international and emerging markets. Major brands are often lightening rods for anti-globalization protests. Rivalry for customer loyalty in individual markets—as well as at the global level—is intensifying, especially in a volatile international climate. In Global Branding we enhance our understanding and appreciation of brands and global brands. We develop theories, models, and tools to improve our ability to create and evaluate local and global brand strategies.

Each course has 39 contact hours granting three (3) North American credits, equivalent to six (6) ECTS credits. It is the student’s responsibility to ensure their home university will grant transfer credits.


Testimonials

(Connie) Qianqian Liu, Shantou University, ChinaSpending your summer at McGill University, in this lovely city of Montreal is definitely a wise choice of life.

We played hard, and worked even harder! The two field trips to Niagara Falls and Quebec City were just impressive! Considerable arrangements and friendly local Canadians were simply too good!

The lectures were unforgettable as well. Interactive atmosphere and even small surprises in class encourages us to work hard and think actively and critically. Also, working with students from different countries and background is an experience of a lifetime. You’ll be amazed at how such cooperation comes into play. Thank you, ISP! I really really enjoyed it!

(Connie) Qianqian Liu, Shantou University, China

In my opinion, ISP was an enriching experience. It allowed me to discover a new culture while I was studying two useful classes. Branding and management are subjects that can be used in any field. I can say that I learned a lot, not just from the subjects, but from all the amazing people with whom I shared the program

Ana Maria Crespo Torres, Universidad Del Azuay, Ecuador

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