Research in Marketing
Marketing provides insights into customer needs, ideas for developing new products, and strategic plans for profitably launching these products in a competitive marketplace.
Welcome to the Information Systems' area website. The objective of this website is to provide students with insight into the Faculty's most cutting-edge program. To facilitate, we have divided the website into various sections:
What is Strategy and Organization and who are we?
The Strategy and Organization Area focuses on research and teaching that addresses the strategies and structuring of organizations, the process by which strategies form and change, their social determinants, and the relationship between organizations and their economic, political, social and natural environments. We study and teach management from a holistic and integrative perspective to understand important real-life phenomena as well as theory-building.
Students pursuing the MMM program will realize numerous benefits during their course of studies as well as in their professional life upon graduation. Students will:
The MMM program draws on the resources and facilities of McGill University in general and on the Faculties of Engineering and Management in particular.
Click on the course link for more information.
Industry work terms (internship or stage) are an integral component of the MMM program. Their objective is to provide an opportunity to see the operation of a manufacturing or logistics organization, and to get a wide view of how various principles are put into practice on a daily basis. The work term provides exposure to the high level of professional skills needed for operations management and represents a practical implementation of topics in university courses.
Case studies are hands-on problem solving exercises carried out in a real industrial setting. Students study the case in detail and are expected to propose solutions after thoroughly researching all aspects of the given problem and participating in brainstorming sessions. At times, case studies occur during plant tours, especially when the company is located at some distance from Montreal.
Conferences on the broad issue of supply chain management are sponsored annually by the MMM program, in conjunction with the Management Science Research Centre (MSRC). Invited speakers share the results of their research experience and expert wisdom with students and other corporate representatives. MMM Alumni help organize these conferences, which provide graduates and current students with instructional and networking opportunities.