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Dow Chemical Company (A): The WRAP Program

Company name
Dow Chemical

Author(s) 
Kenneth Baker

Source 
World Resources Institute

Access this case
Dow Chemical Company A: The WRAP Program

Year published 
1994

Last year covered in case 
1994

Abstract

One of the best known corporate programs in the environmental area is Dow Chemical.s WRAP program. WRAP stands for Waste Reduction Always Pays, a name that reminds participants of the economic benefits available to companies who can reduce the pollution created in their production processes. Dow credits the program with major cost improvements along with reduced levels of pollution. In addition, the WRAP program has persisted over several years and has left ties mark on the company.s culture. 

Teaching note

  • N/A

Key Management Reading

  • Ambec, S. & Lanoie, P. (2008). Does it pay to be green? A systematic overview. Academy of Management Perspectives. 45-62
  • Reinhardt, F. (1999). Bringing the Environment Down to Earth. Harvard Business Review. July; 149-157 

    Other Readings

    • N/A

    Audio/Visual Material

    • N/A 

    Discussion Questions

    • N/A

    Green Chemistry Principle

    • Principle 1 Prevention

    Industry
    Bulk and commodity chemicals

    Teaching Topic
    Operations
    Workforce management/Employee relationship
    Mission/Vision/Values
    Environmental issues
    Sustainability
    Corporate Citizenship
    Social process of production 

    Management Discipline
    Business, Government and society
    Human resource management
    Accounting
    Management

    Business Logic
    Managing environmental risks
    Relations with external stakeholders
    Cost savings

    Environmental Issue
    Climate change
    Waste reduction (e.g. Asbestos)

    Region
    North America

    Self Identified as Green Chemistry?
    No

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