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Dow Chemical Company (A): The WRAP Program

Company name
Dow Chemical

Author(s) 
Kenneth Baker

Source 
World Resources Institute

Access this case
Dow Chemical Company A: The WRAP Program

Year published 
1994

Last year covered in case 
1994

Abstract

One of the best known corporate programs in the environmental area is Dow Chemical.s WRAP program. WRAP stands for Waste Reduction Always Pays, a name that reminds participants of the economic benefits available to companies who can reduce the pollution created in their production processes. Dow credits the program with major cost improvements along with reduced levels of pollution. In addition, the WRAP program has persisted over several years and has left ties mark on the company.s culture. 

Teaching note

  • N/A

Key Management Reading

  • Ambec, S. & Lanoie, P. (2008). Does it pay to be green? A systematic overview. Academy of Management Perspectives. 45-62
  • Reinhardt, F. (1999). Bringing the Environment Down to Earth. Harvard Business Review. July; 149-157 

Other Readings

  • N/A

Audio/Visual Material

  • N/A 

Discussion Questions

  • N/A

Green Chemistry Principle

  • Principle 1 Prevent Waste

Industry
Bulk and commodity chemicals

Teaching Topic
Operations
Workforce management/Employee relationship
Mission/Vision/Values
Environmental issues
Sustainability
Corporate Citizenship
Social process of production 

Management Discipline
Business, Government and society
Human resource management
Accounting
Management

Business Logic
Managing environmental risks
Relations with external stakeholders
Cost savings

Environmental Issue
Climate change
Waste reduction (e.g. Asbestos)

Self Identified as Green Chemistry?
No

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