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AT&T Environment and Safety

Company name
AT&T 

Author(s) 
James Patell

Source 
World Resources Institute

Access this case
AT&T Environment and Safety

Year published 
1994

Last year covered in case 
1992

Abstract

AT&T divested its local Bell telephone companies on January 1, 1984. The event focused the company on reshaping a new corporate identity and mission; environmental issues -- according to senior management -- "went underground" as more fundamental business imperatives took precedence.

In the ensuing years, environmental issues grew in importance to industry as legislation and public attention regarding the environment increased. With the passage of the Superfund Amendments and Reauthorization Act (SARA) in 1986, AT&T became more aware of its environmental liabilities. 

Teaching note

Key Management Reading

  • Ambec, S. & Lanoie, P. (2008). Does it pay to be green? A systematic overview. Academy of Management Perspectives. 45-62
  • Reinhardt, F. (1999). Bringing the Environment Down to Earth. Harvard Business Review. July; 149-157 

Other Readings

  • N/A

Audio/Visual Material

  • N/A 

Discussion Questions

  • N/A

Green Chemistry Principle

  • Principle 1 Prevent Waste
  • Principle 3 Less Hazardous Synthesis

Industry
Electronics and Semiconductors

Teaching Topic
Corporate governance and accountability
Environmental issues
Mission/Vision/Values
Social reporting/Social accounting
Sustainability
TEQM
Voluntary disclosure
Global Environmental
Management Initiative (GEMI)

Management Discipline
Business, government and society
Management
Operations
Technology 

Business Logic
Managing environmental risks
Relations with external stakeholders
Managing competitors
Cost savings

Environmental Issue
Toxicity
TRI
Ozone depletion

Self Identified as Green Chemistry?
No

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