Quick Links

Applied Sustainability LCC: Making a business case for by-product synergy

Company name
Applied Sustainability LLC 

Author(s) 
Susan Mackenzie and Terry Anderson

Source 
Stanford Graduate School of Business 

Access this case
Applied Sustainability LLC: Making a business case for by-product synergy

Year published 
2002

Last year covered in case 
2001

Abstract

Environmental entrepreneur Andrew Mangan promoted by-product synergy (BPS) programs as a means to achieve sustainable development goals. BPS is a process that helps companies discover new ways to convert their wastes into saleable commodities. Mangan's goals were twofold: to promote wider adoption of BPS programs and to create a business out of helping companies adopt such programs. Mangan faced both business and regulatory barriers, not all of which he was able to overcome. Critical support from the EPA was granted verbally but meaningful measures were not yet implemented. Mangan also needed to develop a pricing policy and business model that would sustain Applied Sustainability. Recent developments, such as a relationship with the state of New Jersey, suggested a positive outlook, though much uncertainty remained. Mangan reflected on his decade-long struggle as he considered his options.  

Teaching note

  • See questions at the end of the case

Key Management Reading

  • Ambec, S. & Lanoie, P. (2008). Does it pay to be green? A systematic overview. Academy of Management Perspectives. 45-62
  • Reinhardt, F. (1999). Bringing the Environment Down to Earth. Harvard Business Review. July; 149-157 

    Other Readings

    • N/A

    Audio/Visual Material

    • N/A 

    Discussion Questions

    • See questions at the end of the case

    Green Chemistry Principle

    • Principle 1 Prevention
    • Principle 2 Atom Economy
    • Principle 6 Design for Energy Efficiency

    Industry
    N/A 

    Teaching Topic
    Business-Government relations
    Environmental Issues
    Innovation
    Leadership
    Organizational design and change
    Restructuring
    Social change
    Social need as a business opportunity
    Strategic alliances
    Technological change and development
    Sustainability

    Management Discipline
    Business, Government and Society
    Entrepreneurship
    Management
    Operations
    Organizational behaviour
    Strategy

    Business Logic
    Reduce cost
    Managing environmental risks
    Redefining markets

    Environmental Issue
    Waste

    Region
    North America

    Self Identified as Green Chemistry?
    No

      Connect with the Desautels Faculty of Management

      Desautels Faculty of Management at McGill on FacebookDesautels Faculty of Management at McGill on TwitterFollow the Desautels Faculty of Management University page on LinkedInDesautels Faculty of Management at McGill, BCom Program on LinkedInDesautels Faculty of Management at McGill, MBA Program on LinkedInDesautels Faculty of Management at McGill on YouTubeDesautels Faculty of Management at McGill on Facebook

      Research at the Desautels Faculty of Management

      Accounting at Desautels Faculty of ManagementFinance at Desautels Faculty of ManagementInformation Systems at Desautels Faculty of ManagementMarketing at Desautels Faculty of ManagementOperations Management at Desautels Faculty of ManagementOrganizational Behaviour at Desautels Faculty of ManagementStrategy and Organization at Desautels Faculty of ManagementHealth Care at Desautels Faculty of Management