Gaetano Mastropasqua is a senior entertainment and brand executive. He heads up all of Franchise Development for Overbrook Entertainment, Will Smith’s production company. His current responsibilities include overseeing all the franchise building elements of After Earth, a new Jaden and Will Smith movie to be released in June 2013. He is actively setting up deals to bring the IP to life over multiple platforms (including but not limited to comic books, TV, videogames, licensing, digital). Previously he was Corporate SVP of Global Brand Management at Warner Bros. where he managed tent pole brands like Harry Potter, Batman and Superman. He also was President of Equity Marketing, a publicly traded promotions and marketing services agency, where he oversaw all of the Account Services, New Business Development and Client Management functions. He also held various marketing positions at American Express launching new card products and managing some of American Express’ largest retail accounts. He started his career at Arthur Andersen Management Consultants. He earned a Masters in Management at Kellogg School of Management at Northwestern University in 1990 and he also holds a Bachelor of Commerce form Mcgill University in 1985. He is married with four kids and is a passionate soccer fan, player and coach.