Doreen Arbel's experience consists of 13+ years in Marketing and Advertising in Canada, France, and the US.
After graduating from McGill BCom in 1998, she started her career in advertising account services. She then moved over to a pure marketing focused role and found her true passion and expertise in brand management. She has been with L'Oreal since 2002 and has held various roles within mass market brands. In 2004, she launched Garnier Nutrioniste skincare in the US. In 2009, Doreen moved to a strategic role within Sales working to develop marketing initiatives for top US retail mass partners. In 2010, she then became the Assistant Vice President, Marketing for Maybelline New York, the #1 cosmetic brand in the US. As of August 2012, Doreen transitioned over to the Luxury division of L’Oreal USA to become the Vice President Marketing of Giorgio Armani Beauty (Fragrance, Skincare and Cosmetics).
Doreen Arbel has strong beauty industry expertise in global and local brand management, new product development, advertising and sales. She has a proven a track record of breakthrough product launches from conception to implementation.