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DaHee Han

Title: 
Assistant Professor, Marketing
Contact Information
Phone: 
514-398-4753
Email address: 
dahee [dot] han [at] mcgill [dot] ca
Alternate email address: 
gina [dot] ceolin [at] mcgill [dot] ca
Address: 

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

PhD, Marketing, Indiana University, Bloomington, USA
MSc, Marketing, Seoul National University, South Korea
BBA, Business Administration, Seoul National University, South Korea

Area(s): 
Marketing
Office: 
558
Courses: 

MGCR 352 Principles of Marketing 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Group: 
Faculty
Research areas: 
Construal
Coping
Emotions
Selected publications: 

Papers in Peer-Reviewed Journals

Han, DaHee, Adam Duhachek, and Nidhi Agrawal, “Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement," forthcoming, Journal of Consumer Research.

Han, DaHee, Adam Duhachek, and Derek D. Rucker (2015), "Distinct Threats, Common Remedies: How Consumers Cope with Threat," Journal of Consumer Psychology, 25 (4), 531-545.

So, Jane, Chethana Achar, DaHee Han, Nidhi Agrawal, Adam Duhachek, and Durairaj Maheswaran (2015), “The Psychology of Appraisal: Specific Emotions and Decision-Making,” Journal of Consumer Psychology, 25 (3), 359-371.

Han, DaHee, Adam Duhachek, and Nidhi Agrawal (2014), "Emotions Shape Decisions Through Construal Level: The Case of Guilt and Shame," Journal of Consumer Research, 41 (Dec), 1047-1064.

Agrawal, Nidhi, DaHee Han, and Adam Duhachek (2013), “Emotional Agency Appraisals Influence Responses to Preference Inconsistent Information,” Organizational Behavior and Human Decision Processes, 120 (1), 87-97.

Duhachek, Adam, Nidhi Agrawal, and DaHee Han (2012), “Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages,” Journal of Marketing Research, 49 (6), 928-941.

Yi, Youjae and DaHee Han (2009), “The Relative Influence of Ad Attitude and Brand Cognition on Brand Attitude in Comparative Advertising-Functional Products vs. Hedonic Products,” Korean Journal of Advertising, (June), 129-153.

Books and Edited Volumes

Chapters in Books

Han, DaHee, Adam Duhachek, and Nidhi Agrawal (2015), “Coping Research in the Broader Perspective: Emotions, Threats, Mindsets and More,” in Cambridge Handbook of Consumer Psychology, Eds. Michael Norton, Derek D. Rucker, and Cait Lamberton, 282-308.

Awards, honours, and fellowships: 

Awards

JCP C.W. Park Young Contributor Award for her paper, “Distinct Threats, Common Remedies: How Consumers Cope with Psychological Threat," coauthored with Adam Duhachek and Derek Rucker, 2016.

Fellowships

AMA/Sheth Foundation Doctoral Consortium Fellow, University of Washington at Seattle, 2012.

Haring Symposium Fellow (Discussant), Indiana University, 2011.

Doctoral Fellowship, Kelley School of Business, Indiana University, 2008-2012.

Grants

2014: Social Sciences & Humanities Research Council of Canada (sole investigator)