PhD, Marketing, Indiana University, Bloomington, USA
MSc, Marketing, Seoul National University, South Korea
BBA, Business Administration, Seoul National University, South Korea
Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Papers in Peer-Reviewed Journals
Duhachek, Adam, Nidhi Agrawal, and DaHee Han (2012), “Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages,” Journal of Marketing Research, 49 (6), 928-941.
Agrawal, Nidhi, DaHee Han, and Adam Duhachek (2013), “Emotional Agency Appraisals Influence Responses to Preference Inconsistent Information,” Organizational Behavior and Human Decision Processes, 120 (1), 87-97.
Yi, Youjae and DaHee Han (2009), “The Relative Influence of Ad Attitude and Brand Cognition on Brand Attitude in Comparative Advertising-Functional Products vs. Hedonic Products,” Korean Journal of Advertising, (June), 129-153.