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DaHee Han

DaHee Han
Assistant Professor, Marketing
Degree(s): 

PhD, Marketing, Indiana University, Bloomington, USA
MSc, Marketing, Seoul National University, South Korea
BBA, Business Administration, Seoul National University, South Korea

Area(s): 
Marketing
Phone: 
+1 514 398 4753
Email Address: 
dahee [dot] han [at] mcgill [dot] ca
Alternate Email Address: 
gina [dot] ceolin [at] mcgill [dot] ca
Address: 

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Office: 
516
Courses: 

MGCR 352 Marketing Management 1 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Research Areas: 
Construal
Coping
Emotions
Selected Publications : 

Papers in Peer-Reviewed Journals

Han, DaHee, Adam Duhachek, and Nidhi Agrawal, "Emotions Shape Decisions Through Construal Level: The Case of Guilt and Shame," Journal of Consumer Research, forthcoming.

Duhachek, Adam, Nidhi Agrawal, and DaHee Han (2012), “Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages,” Journal of Marketing Research, 49 (6), 928-941.

Agrawal, Nidhi, DaHee Han, and Adam Duhachek (2013), “Emotional Agency Appraisals Influence Responses to Preference Inconsistent Information,” Organizational Behavior and Human Decision Processes, 120 (1), 87-97.

Yi, Youjae and DaHee Han (2009), “The Relative Influence of Ad Attitude and Brand Cognition on Brand Attitude in Comparative Advertising-Functional Products vs. Hedonic Products,” Korean Journal of Advertising, (June), 129-153.

Books and Edited Volumes

Chapters in Books

Awards, Honours, and Fellowships: 

Awards

Fellowships

AMA/Sheth Foundation Doctoral Consortium Fellow, University of Washington at Seattle, 2012.

Haring Symposium Fellow (Discussant), Indiana University, 2011.

Doctoral Fellowship, Kelley School of Business, Indiana University, 2008-2012.

Grants

2014: Social Sciences & Humanities Research Council of Canada (sole investigator)

Classified as

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