PhD, Marketing, Indiana University, Bloomington, USA
MSc, Marketing, Seoul National University, South Korea
BBA, Business Administration, Seoul National University, South Korea
Papers in Peer-Reviewed Journals
Han, DaHee, Adam Duhachek, and Nidhi Agrawal, “Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement," forthcoming, Journal of Consumer Research.
Han, DaHee, Adam Duhachek, and Derek D. Rucker (2015), "Distinct Threats, Common Remedies: How Consumers Cope with Threat," Journal of Consumer Psychology, 25 (4), 531-545.
So, Jane, Chethana Achar, DaHee Han, Nidhi Agrawal, Adam Duhachek, and Durairaj Maheswaran (2015), “The Psychology of Appraisal: Specific Emotions and Decision-Making,” Journal of Consumer Psychology, 25 (3), 359-371.
Han, DaHee, Adam Duhachek, and Nidhi Agrawal (2014), "Emotions Shape Decisions Through Construal Level: The Case of Guilt and Shame," Journal of Consumer Research, 41 (Dec), 1047-1064.
Agrawal, Nidhi, DaHee Han, and Adam Duhachek (2013), “Emotional Agency Appraisals Influence Responses to Preference Inconsistent Information,” Organizational Behavior and Human Decision Processes, 120 (1), 87-97.
Duhachek, Adam, Nidhi Agrawal, and DaHee Han (2012), “Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages,” Journal of Marketing Research, 49 (6), 928-941.
Yi, Youjae and DaHee Han (2009), “The Relative Influence of Ad Attitude and Brand Cognition on Brand Attitude in Comparative Advertising-Functional Products vs. Hedonic Products,” Korean Journal of Advertising, (June), 129-153.
Books and Edited Volumes
Chapters in Books
Han, DaHee, Adam Duhachek, and Nidhi Agrawal (2015), “Coping Research in the Broader Perspective: Emotions, Threats, Mindsets and More,” in Cambridge Handbook of Consumer Psychology, Eds. Michael Norton, Derek D. Rucker, and Cait Lamberton, 282-308.
JCP C.W. Park Young Contributor Award for her paper, “Distinct Threats, Common Remedies: How Consumers Cope with Psychological Threat," coauthored with Adam Duhachek and Derek Rucker, 2016.
AMA/Sheth Foundation Doctoral Consortium Fellow, University of Washington at Seattle, 2012.
Haring Symposium Fellow (Discussant), Indiana University, 2011.
Doctoral Fellowship, Kelley School of Business, Indiana University, 2008-2012.
2014: Social Sciences & Humanities Research Council of Canada (sole investigator)