Yogurt maker builds Cult following but aims for mainstream sales

The chain of events that culminated in the creation of Cult Yogourt began 15 years ago, when Montreal resident Adam Coape-Arnold drank unfiltered water during a stay at a coffee plantation in Costa Rica.”I got a parasite,” said Coape-Arnold. “It did a number on my gastrointestinal system. I lost my energy, my joie de vivre. I became lactose-intolerant. I never really got over it until I started taking probiotics.”
... A runner-up finish in the 2014 Dobson Cup, McGill’s annual competition for startups, confirmed his grasp of the material and provided the couple with $9,000 in funding for their new venture.

Read full article: Financial Post, August 7, 2015