Research? Most People Cannot Understand It
Should business school students be made to foot the bill for academic research that no one reads? Not any more, says Larry Zicklin, a former chairman of Wall Street investment firm Neuberger Berman, a clinical professor at New York University’s Stern School and a lecturer on ethics at the Wharton school at the University of Pennsylvania.
... Ebook. At Kellogg School of Management, Northwestern University, marketing lecturer Andrew Razeghi, has published research via SlimBooks, a platform created by a current Kellogg student. At McGill, Montreal, Henry Mintzberg is about to publish an “electronic pamphlet” that pulls together research on the “plural sector”, while at Esade in Spain, Prof Constance Lütolf-Carroll is considering publishing select chapters of her new book as “e-packets”.
Read full article: Financial Times, April 7, 2013