A Quebec Retailer with Flour Power


Josée Fiset, co-founder and vice-president of Première Moisson, says she’s selling “wow!” But her Quebec bakery chain is peddling more than bread and exclamation points. It’s selling the art of better eating.
“Everyone [when they enter] feels at home,” Fiset says. What a good bookstore is to bibliophiles, Première Moisson is to foodies.
... Première Moisson entered the market at the perfect time, notes Minha Hwang, a McGill University professor who specializes in retailing.

Read full article: Canadian Grocer, August 28, 2013