An online social platform that accurately forecasts future sales of new products has won first place at the Desautels Faculty of Management’s entrepreneurial competition, the Dobson Cup.
... Team leader and Desautels graduate Grant Yim (BCom'03) says “It is unique in the fact that there is nowhere else to find, in one place, information about products that have not yet been released. Also, existing market research organisations do not leverage social media, and as such their data is expensive and the sample sizes are smaller.”
Read full article: CoolAvenues, July 8, 2013