Marketing Corporate Social Responsibility: Tips for B2B enterprises

The new study by Dr. Saurabh Mishra, Associate Professor, Desautels Faculty of Management, McGill University and Dr. Sachin B. Modi, Associate Professor, College of Business, Iowa State University, was recently published in the Journal of Marketing.

Their findings indicate that a strong marketing department is crucial to helping a firm leverage its corporate social responsibility (CSR) activities, which can have tangible benefits for stakeholders.

“The role of the marketing function in ensuring that a firm can leverage its CSR efforts cannot be overstated,” according to Modi and Mishra.  “A strong marketing department and its efforts are a cornerstone of success for corporate social responsibility effort.”

Read full article: B2B News Network, 11 March, 2016