MAKING THE BEST USE OF OPPORTUNITY

Saurabh Mishra, Assistant Professor of Marketing at the Desautels Faculty of Management writes in the National Post: "As consumers cut back their spending, the economic crisis is hitting the retailing industry particularly hard. However, it is in difficult times that retailing executives can focus on opportunities to break the inertia of the past and embrace new thinking that can help their organization emerge stronger and better prepared for the future.

National Post, January 27, 2009