How to use Facebook to maximize your business presence

Written by adjunct professor Estelle Metayer.

Many business professionals believe social media platforms – especially Facebook – are simply entertainment and ways to share pictures of family, kids birthdays, fancy food plates, or the latest cat or lion video. They also worry about Facebook privacy settings, preferring to use LinkedIn or Twitter, which seem to encroach less on their personal life and protect their reputation. Yet, this attitude may be causing you to miss out on leveraging one of the top social media tools to maximize your presence on social media.

Read full article: The Globe and Mail, November 3, 2015