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Thesis Defense 23 October 2008

23 Oct 2008 10:15
Bronfman Building : 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5
Rong Huang (Marketing) will be defending her thesis: "EXPLORATIONS OF BRAND EQUITY MEASURES: LINKING CUSTOMER MIND-SET MEASURE TO PRODUCT-MARKET PERFORMANCE MEASURE" on Thursday, 23 October 2008 at 10h15 in Room 310. Info: phd [dot] mgmt [at] mcgill [dot] ca
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