Thesis Defense 23 October 2008

Event

Bronfman Building 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA
Rong Huang (Marketing) will be defending her thesis: "EXPLORATIONS OF BRAND EQUITY MEASURES: LINKING CUSTOMER MIND-SET MEASURE TO PRODUCT-MARKET PERFORMANCE MEASURE" on Thursday, 23 October 2008 at 10h15 in Room 310. Info: phd.mgmt [at] mcgill.ca