Shopper marketing used to be about guiding the consumer along the last few steps on the path to purchase - But today that path is more loop than funnel.
Understanding consumers is not the same thing as understanding shoppers.
Shoppers today are emotionally overloaded with the multitude of purchase options available. Doesn’t it make sense to gain insights into why a shopper decides to buy your brand versus someone else’s? There’s only one place that happens and that’s in the store — be it via bricks or clicks.
How do companies increase purchase decisions at the point of sale?
Find out what three industry leaders have to say about it at the biggest Shopper Marketing panel discussion at Desautels.
- Terry Yanofsky, Country Manager, Bath & Body Works, Limited Brands Canada
- Katarina Patel, Commercial Director, L'Oréal Luxe, L'Oréal Canada
- Tamara Tenenbaum, Field Marketing Manager, Dunkin Donuts Canada
Date: November 12, 2012
Time: 5:00 pm to 7:00pm
Location: MBA Lounge, 3rd Floor, Bronfman Building
Drinks and hors d' oeuvres will be served.
To RSVP, please email Anita Islam at anita [dot] islam [at] mail [dot] mcgill [dot] ca