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Research Proposal Presentation by Mr. Wei-Lin Wang - Product Proliferation, Product Lifetime, and New Product Trial in the Consumer Packaged Goods Industry

Event

Bronfman Building Room 310, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA

Mr. Wei-Lin Wang, a doctoral student at McGill University in the area of Marketing will be presenting his research proposal entitled: PRODUCT PROLIFERATION, PRODUCT LIFETIME, AND NEW PRODUCT TRIAL IN THE CONSUMER PACKAGED GOODS INDUSTRY

Chair of student’s committee: Professor Demetrios Vakratsas

Faculty members and doctoral students are cordially invited to attend the presentation.