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Business & Management Research Centre & Information Systems Area Seminar

4 Dec 2009 10:30
to
12:00

Desautels Faculty of Management
The Business & Management Research Centre & Information Systems Area Seminar

presents
Dr. Heungsun Hwang
Department of Psychology
McGill University

December 4th, 2009
10:30 AM – 12:00 PM
Bronfman Building RM178

All are cordially invited

ABSTRACT:

A New Approach to Structural Equation Modeling: Generalized Structured Component Analysis

Structural Equation Modeling (SEM) has become a remarkably popular tool for the specification and testing of hypothesized relationships among observed and latent variables in various disciplines. Two different approaches have been proposed for SEM: Covariance Structure Analysis (CSA; Jöreskog, 1970) and Partial Least Squares (PLS; Wold, 1973). Hwang and Takane (2004) recently proposed Generalized Structured Component Analysis (GSCA) as an alternative to the traditional approaches. In essence, the use of GSCA bypasses their major limitations (i.e., improper solutions in CSA and no global optimization criterion in PLS). The theoretical aspects of GSCA are discussed in brevity. An empirical application is then presented which demonstrates the usefulness of GSCA and how it compares to the traditional approaches. Finally, the use of a free online software program for GSCA, named GeSCA (www.sem-gesca.org), will be demonstrated.

 

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