The Globe’s roundup of research from business schools.
... Social media efforts prove good for a firm’s bottom line
Written by Estelle Metayer
This New Year’s Eve, as you celebrate with friends and reflect on a resolution to make, why not commit to launching yourself into the social media world?
Read full article: The Globe and Mail, December 21, 2014
This is Karl Moore of the Desautels Faculty of Management at McGill University, talking management for The Globe and Mail. Today, I am delighted to speak to Mitch Joel, who is the president of Twist Image, one of the top digital marketing firms in the world.
Read full transcript: The Globe and Mail, December , 2014
There’s no doubt about it: for many of us, the “traditional workplace” is a thing of the past. With the shift into digital — whether it’s telecommuting or starting a business — one thing is certain: we’re spending less time in the office elevator. And with that, fewer opportunities to get in front of the boss, chat up that potential client in the elevator, or wax poetic on the subtleties of Return On Assets to the CFO.
Authors: Lapointe, Liette; Ramaprasad, Jui; Vedel, Isabelle
Publication: Health and Technology
Thesis Defense Presentation by Hyelim Oh - Value Creation in Online Social Platforms: Interplays between Social Media and Business Models
Information Systems Area/Doctoral Program presents Hyelim Oh, a Thesis Defense Presentation - Value Creation in Online Social Platforms: Interplays between Social Media and Business Models
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