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Social Media

Can Pharrell, Bono and other Davos regulars really change the world?

Mon, 2015-02-16 16:51

The Globe’s roundup of research from business schools.
... Social media efforts prove good for a firm’s bottom line

Source Site: /desautels

Five tips for building your social media brand

Tue, 2015-01-20 16:26

Written by Estelle Metayer

This New Year’s Eve, as you celebrate with friends and reflect on a resolution to make, why not commit to launching yourself into the social media world?

Read full article: The Globe and Mail, December 21, 2014

Source Site: /desautels

The social media trend you may have missed

Mon, 2014-12-22 11:23

This is Karl Moore of the Desautels Faculty of Management at McGill University, talking management for The Globe and Mail. Today, I am delighted to speak to Mitch Joel, who is the president of Twist Image, one of the top digital marketing firms in the world.

Read full transcript: The Globe and Mail, December , 2014

Source Site: /desautels

Today's Elevator Pitch -- It's Now On Social Media (Mainly)

Fri, 2014-06-27 11:08

There’s no doubt about it: for many of us, the “traditional workplace” is a thing of the past. With the shift into digital — whether it’s telecommuting or starting a business — one thing is certain: we’re spending less time in the office elevator. And with that, fewer opportunities to get in front of the boss, chat up that potential client in the elevator, or wax poetic on the subtleties of Return On Assets to the CFO.

Source Site: /desautels

Creating health awareness: A social media enabled collaborationd

Thu, 2014-06-12 14:30

Authors: Lapointe, Liette; Ramaprasad, Jui; Vedel, Isabelle

Publication: Health and Technology

Abstract:

Category:
Source Site: /desautels

Thesis Defense Presentation by Hyelim Oh - Value Creation in Online Social Platforms: Interplays between Social Media and Business Models

Thu, 2014-06-26 09:45
Bronfman Building : Room 410, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

Information Systems Area/Doctoral Program presents Hyelim Oh, a Thesis Defense Presentation - Value Creation in Online Social Platforms: Interplays between Social Media and Business Models

Source Site: /desautels

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