Social Media

Young moms using social media to find, buy products

Published: 13Aug2015

A majority of Canadian mothers now rely on social media platforms to both discover and buy products, a new report by Mintel suggests.

Can Pharrell, Bono and other Davos regulars really change the world?

Published: 16Feb2015

The Globe’s roundup of research from business schools. ... Social media efforts prove good for a firm’s bottom line

Five tips for building your social media brand

Published: 20Jan2015

Written by Estelle Metayer This New Year’s Eve, as you celebrate with friends and reflect on a resolution to make, why not commit to launching yourself into the social media world? Read full...

The social media trend you may have missed

Published: 22Dec2014

This is Karl Moore of the Desautels Faculty of Management at McGill University, talking management for The Globe and Mail. Today, I am delighted to speak to Mitch Joel, who is the president of...

Today's Elevator Pitch -- It's Now On Social Media (Mainly)

Published: 27Jun2014

There’s no doubt about it: for many of us, the “traditional workplace” is a thing of the past. With the shift into digital — whether it’s telecommuting or starting a business — one thing is certain...

Creating health awareness: A social media enabled collaboration

Published: 12Jun2014

Authors: Lapointe, Liette; Ramaprasad, Jui; Vedel, Isabelle Publication: Health and Technology Abstract:

Thesis Defense Presentation by Hyelim Oh - Value Creation in Online Social Platforms: Interplays between Social Media and Business Models

26Jun201409:45

Information Systems Area/Doctoral Program presents Hyelim Oh, a Thesis Defense Presentation - Value Creation in Online Social Platforms: Interplays between Social Media and Business Models

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