Saurabh Mishra

Saurabh Mishra appointed to Editorial Review Board of JAMS

Published: 17Aug2017

Saurabh Mishra, Associate Professor in Marketing, has been appointed to the Editorial Review Board of the Journal of the Academy of Marketing Science (JAMS)....

How good marketing can make social responsibility profitable

Published: 9Feb2017

According to a new study in the Journal of Marketing, strong marketing can help a company maximize the benefits of social responsibility. The study’s authors, Desautels Associate Professor Saurabh...

Marketing Corporate Social Responsibility: Tips for B2B enterprises

Published: 11Mar2016

The new study by Dr. Saurabh Mishra, Associate Professor, Desautels Faculty of Management, McGill University and Dr. Sachin B. Modi, Associate Professor, College of Business, Iowa State University,...

Does CSR create shareholder wealth?

Published: 8Mar2016

Due to increasing pressures on organisations to behave in socially responsible ways, corporate social responsibility (CSR) is becoming a “must have” component of corporate strategy. This is a good...

Socially responsible behavior boosts profit - if marketing is strong

Published: 3Mar2016

That can complicate the situation for managers who must balance between doing good and keeping shareholders happy, said Sachin Modi, an associate professor in Iowa State University's College of...

Interview: Saurabh Mishra

Published: 20Mar2014

Law firms that invest in corporate social responsibility can reduce their financial risk, Saurabh Mishra tells Manju Manglani....

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